IAB's ADS.TXT Campaign - How Much it Worth and How Can You Use that
What is ADS.TXT?
In this technological world, plenty of vendors are taking place over the net and it is essential to find out the genuine one and the fake one. To resolve this issue the company named IAB started a campaign as ADS.TXT to make advertising ecosystem transparent.
What’s the working of the ADS.TXT campaign?
Now the question arises that how it works as there are many fake inventors that hide their identity and can create a fraud. But by using ADS.TXT you can create a public record that state that you are an authorized digital seller and also it will provide great transparency to the inventory supply chain.
Along with that ADS.TXT gives authority to the publishers to take control over inventory. This will sure make things harder for those who make a profit by selling counterfeit inventory all around the ecosystem.
The Project CTO of Rubicon Tom Kershaw stated that “If we talk theoretically if any kind of inventory that will come with no label or no genuine label then that request will be killed.”
How you can implement ADS.TXT?
If you are the one of the following then you can implement this
If you are the owner of the domain that allows selling ads on exchange with your account.
If you are a sales house or network that sells the program ads on behalf of owners of domains.
To implement this publisher just have to add ads.txt to their web servers with the authorization of the company. This also allows the users to test the validity of the goods that they purchased.
Is any drawback of ADS.TXT?
This is the small amount of work as companies may find alternatives to make the authorization of their inventory items.
This is so early to analyze the ADS.TXT campaign as it will be going to use in many companies that are based on inventories.
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