Marketing automation platforms have become more popular in recent years, as agencies are turning to advertising and advertising and marketing automation tools for improving the performance of their campaigns and overall performance. Advertising and marketing automation tools have many features to help businesses automate their repetitive tasks, such as email marketing, social media posting, and advertisement campaigns. They also provide a more personalized experience for their potential and exciting customers. This page explores the best marketing automation platforms that are the best for businesses of all levels.
What is the marketing automation software?
Marketing automation is software that allows you to handle routine marketing tasks, such as email marketing, social media posting, and advertisement campaigns, without the need for human action. On the other hand, a marketing automation tool is a technology that enables you to manage marketing processes and multifunctional ad campaigns across various channels automatically.
Best Marketing Automation Platforms Available in 2024
Marketing automation tools are used to manage campaigns to effectively target and identify potential customers without the need for human action. Are you looking for the top marketing automation tool for your small business? If yes, there are many options in marketing automation platforms. Here are the most popular marketing automation platforms to help you find the perfect advertising and marketing tool.
When it comes to the popular marketing automation tools, there are many options. Let’s explore the best marketing automation tools.
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HubSpot Marketing Hub
Pricing: Starting at just $20/month
HubSpot Marketing Hub is one of the most suitable platforms for small businesses. It is well-known for its user-friendly interface, CRM integration, and powerful inbound marketing features. It is an excellent advertising platform for beginners and all-around marketing needs.
This excellent tool can help small agencies grow traffic, convert visitors, and run complete inbound ad campaigns at scale. Many small businesses use this fantastic platform to create a successful marketing campaign, boasting various inbound marketing features.
Key Features:
- Automated CRM database
- Landing Pages, web pages, and blogs
- Workflows
- Paid Ad Tracking
- List Segmentation
- Social Media Management
- Reporting Dashboards
Benefits:
- HubSpot Marketing Hub helps you manage all of your content in one place.
- It provides free CRM, sales, marketing, and customer service tools.
- It has a user-friendly and intuitive interface, making it more popular than other advertising tools.
- Besides this, it enables you to manage campaigns to attract visitors, convert leads, and close & retain customers.
Business Support:
It has a team for business support that makes supporting customers easy.
ActiveCampaign
Pricing: Starting at just $29/month
ActiveCampaign is another advertising and marketing automation platform for businesses of all levels. It is renowned for its focus on real-world workflows and human interaction alongside automation. It is perfect for personalizing customer journeys and fostering engagement.
ActiveCampaign is the perfect cloud-based marketing and sales automation tool that provides features for repetitive tasks, such as email marketing, social media posting, lead scoring, and web analytics, a CRM platform.
Key Features:
- Live chat conversations and messaging
- Custom Reporting
- Custom Objects
- Social and behavioral data in CRM
- Marketing automation
- HIPAA Support
- Uptime SLA
- Unlimited Email
- Email segmentation, etc.
Benefits:
There are many benefits of using ActiveCampaign software. Some of them are here.
- ActiveCampaign tool helps you to identify and target potential customers, data collection, lead scoring, and appointment setting.
- It enables you to provide fantastic customer service.
- It can help you live chat conversations and messaging.
Business Support:
It has a team to support potential and exciting customers. Their support team is available with 24/7 support.
Mailchimp
Pricing: Starts at $13/month
Mailchimp is a famous marketing automation and email marketing software for businesses of all levels. It is the perfect choice for smaller businesses and email marketing beginners, offering affordable plans and easy-to-use features.
This excellent platform helps you market smarter and grow your organization faster from day one. It is widely used to create marketing campaigns to target and identify potential customers. In short, it is an all-in-one marketing tool to help you manage and talk to your potential clients, customers, and other interested users.
Key-Features:
- Campaign creation
- Mobile functionality
- Customization
- Free and paid-for options
- Customizable templates
- Manage events
- Send push notifications
- Create discount codes
- Build a custom audience
Benefits:
There are many benefits of using this tool. Some of the most popular benefits are here.
- Mailchimp platform offers you many customizable templates.
- It helps you to send push notifications to improve your audience strength.
- It also enables you to build customer relationships, increase brand awareness, and generate leads.
Business Support:
Like ActiveCampaign, it has a support team and resources available 24 hours a day and seven days a week to solve clients’ questions.
Adobe Marketo Engage
Pricing: Starting from $895.00/month
Adobe Marketo Engage is a high-powered platform with advanced lead scoring, analytics, and marketing management capabilities. It is a fully automated platform renowned for its scale, speed, and personalization. It is an ideal choice for large organizations with complex marketing needs.
Adobe Marketo Engage is an expensive advertising management platform that empowers you to build brand value, grow revenue, and make a powerful impact.
Key Features:
- Marketing automation
- Account
- Interesting Moment
- Marketing campaigns and track leads
- Cross-channel engagement
- Content personalisation
- Sales insight
- Marketing Analytics
- Budgeting
- Lead Management and Lead Nurturing
- Email Marketing, etc.
Benefits:
Here are the benefits of using Adobe Marketo Engage software.
- This excellent tool gives you industry-leading management marketing automation that helps you to solve complex and cross-channel customer journeys.
- It helps you with marketing automation, such as streamlining, automating, and measuring marketing tasks.
- It enables you to increase operational efficiency and grow revenue faster.
Business Support:
Customers can get support from the help menu of this platform in case of questions and complaints.
In addition to these platforms, Oracle Eloqua, Klaviyo, Moosend, and Constant Contact are the top marketing automation platforms.
In a Nutshell:
These are a few examples of marketing automation platforms available. These tools are widely used to manage marketing automation and improve the performance of ad campaigns and overall performance. These offer a range of inbound marketing features, making them a great source to manage routine marketing tasks, such as email marketing, social media posting, and advertisement campaigns, without the need for human action. To view more marketing automation tools, start an online search.